Parks Commercial Vendors Policy

Parks Commercial Vendors Policy

  1. Hull Culture and Leisure Ltd offer a number of commercial opportunities which are granted to commercial vendors on a licence basis. Commercial vendors are defined as those who are operating as a private business and trading directly with the public.
  2. At Appendix 1 this Policy specifies the maximum allocation of commercial vendor licences for each park.
  3. At Appendix 2 this Policy set out the charging structure to be applied.  
  4. At Appendix 3 the Policy sets out the assessment criteria for the award of commercial vendor contracts.
  5. A commercial vendor contract may be let for up to three years.
  6. Annual Licenses will be valid from 1st April to 31st March, or from a point in the year when they are let. Commercial vendor documentation such as insurance, qualifications or industry standards will be checked annually on issue of the licence.
  7. The Contract and licence may be terminated at any point where the commercial vendor is not meeting the standards set out in the contract.
  8. The commercial vendor base price is contained within the Leisure Service price list.  Prices are set and managed within approved Company policy, and reviewed annually.
  9. Commercial vendor hire payments will be made on a quarterly basis and set out in a payment schedule within the contract.  A debtor will be raised to correspond with payment.
  10. Non-commercial bookings fall outside of the scope of this policy and are managed through the parks events bookings process.
  11. Sale of alcohol may be prohibited in some parks due to by laws.
  12. Match day trade restrictions will apply at licences issued at West Park.
  13. The East Park commercial vendor for ice cream sales is managed directly by the council.
  14. The Company does not arrange commercial vendor licences at Pearson Park, arrangements are made by the Pearson Park Trust.

Appendix 1: Allocation of Commercial Vendor Licences

Commercial Vendor

Location

Description of Activity

No. on Licences available

Outdoor fitness/ boot camp provision

East Park

Alderman Kneeshaw Park

Bude Road Park

Use of the park for outdoor fitness provision.

1 per park

Ice Cream Sales

West Park

Pickering Park

Oak Road Playing Fields

Ings Road Park

Alderman Kneeshaw Park

Bude Road Park
For the sale of ice cream with in the park.

1 per park

Food / Drink sales

East Park

West Park

Pickering Park

Oak Road Playing Fields

Ings Road Park

Alderman Kneeshaw Park

Bude Road Park

  1 per park
Alcohol sales

East Park

West Park

Pickering Park

Oak Road Playing Fields

Ings Road Park

Alderman Kneeshaw Park

Bude Road Park

  1 per park

Donkey Rides

East Park 

Provision of donkey rides with in the park.

1 per park

Christmas Tree sales

East Park

Christmas trees sales available for trade from November.

1 per park 

Trade Stands

East Park

West Park

Pickering Park

Oak Road Playing Fields

Ings Road Park

Alderman Kneeshaw Park

Bude Road Park

Available daily, but limited to a maximum stay of 1 per week. 2 per park 
Merchandise Stands

East Park

West Park

Pickering Park

Oak Road Playing Fields

Ings Road Park

Alderman Kneeshaw Park

Bude Road Park

Available daily / weekly

2 per park 

 

Appendix 2: Commercial Vendor Charging Structure

The commercial vendor base price is subject to annual review, and is increased by inflation as a minimum.

The table below sets out the charging structure and a premium multiplier that may be added to the base price to reflect the commercial opportunity that is linked to either the type of activity or advantage of the busy location.

 

Commercial Vendor Activity / Location Price Structure Rationale

Outdoor fitness/ boot camp provision

  • East Park

Base price + 100% premium

Excellent commercial opportunity

Outdoor fitness/ boot camp provision

  • Alderman Kneeshaw
  • Bude Road Park

Base Price 

Limited Commercial opportunity

Ice Cream Sales

  • West Park
  • Pickering Park

Base Price + 25% premium

West Park has improved sales opportunities linked to events in the park and at the Stadium.

Pickering Park is a busy site during the season.

Ice Cream Sales

  • Oak Road PF
  • Ings Road Park
  • Alderman Kneeshaw
  • Bude Road Park

Base Price

Limited Commercial opportunity

Food / Drink sales

  • West Park

Base Price + 25% premium

West Park has improved sales opportunities linked to events in the park and at the Stadium.

Food / Drink sales

  • Oak Road PF
  • Ings Road Park
  • Alderman Kneeshaw
  • Bude Road Park

Base Price

Limited Commercial opportunity

Alcohol Sales

  • East Park
  • West Park
  • Pickering Park
  • Oak Road PF
  • Ings Road Park
  • Alderman Kneeshaw
  • Bude Road Park
Base Price + % premium to be determined by Leisure Services Director Potential for excellent commercial opportunity dependant on the event type.

Donkey Rides

  • East Park
Base Price Limited Commercial opportunity

Christmas Tree Sales

  • East Park
Base Price

New activity to be generated

Trade / Marketing Stands

30% of annual base price applied to 1 days activity

New activity to be generated

Merchandise Stands

10% of annual base price applied to 1 days activity

New activity to be generated

 

Appendix 3: Assessment criteria for the award of commercial vendor contracts.

Commercial vendors may apply for a contract through the following methods:

In response to an advertisements for commercial vendor opportunities in parks

By contacting Hull Culture and Leisure to enquire about opportunities.

The information supplied in the commercial vendor application form will be assessed, and if the commercial vendor successfully fulfils all relevant criteria a contract may be awarded. Where there is more applicants than available opportunities the application forms  will be assessed against the following criteria.

 

Category Details Weighting

Quality of Delivery

Health & Safety arrangements

Insurance cover

Safeguarding Arrangements

35%

Quality of Offer/Product

References and testimonials

Evidence of activity to be provided

Industry Standards met

35%

Price

Demonstration that licence fee can be met

Trading history

30%